Dana Rusu, a London-based fashion jewelry brand, was founded with a clear vision of creating a lifestyle brand that emphasizes personal style and celebrates individuality. Inspired by the diverse elements and shapes of nature, each piece holds a special meaning behind it, exuding confidence and relaxation when worn.  Guided by a commitment to drive innovation through sustainable practices, Dana Rusu strives to reduce their environmental impact. They carefully select ethical suppliers to ensure that all stones and materials used in their jewelry are eco-friendly. Additionally, they use fully recyclable packaging as part of their responsible approach to sustainability.